CleverTap is a leading SaaS platform focused on customer engagement, retention, and lifecycle marketing. Founded in 2013, CleverTap helps consumer-facing businesses analyze user behavior, segment audiences, and deliver personalized experiences across mobile and web channels. The platform combines real-time analytics, automation, and AI-driven insights to enable brands to improve customer retention and lifetime value. CleverTap is widely used by companies in e-commerce, fintech, gaming, media, and consumer internet sectors. With a strong emphasis on data privacy and scalability, CleverTap supports global brands in delivering contextually relevant messaging and engagement strategies. The company has built a strong global footprint while maintaining significant engineering and product operations in India.