Success stories
3× More Replies in 6 Weeks with Signal-Based Prospecting
3× More Replies in 6 Weeks with Signal-Based Prospecting
Redrob
Client Overview
An India-based B2B SaaS company selling to mid-market and SMB teams across India and Southeast Asia.
The company relied heavily on outbound as its primary growth channel, with a lean SDR team responsible for pipeline creation.
Their outbound motion looked solid on paper:
ICP clearly defined
Strong messaging framework
Dedicated SDR capacity
Consistent daily outreach targets
But despite sending high volumes of emails and LinkedIn messages, replies were dropping month over month. The team needed a way to improve replies without increasing volume or headcount.
The Challenge
1. Outbound Was List-Driven, Not Timing-Driven
SDRs worked from static lead lists built weeks earlier. By the time outreach started, companies had already changed hiring plans, team structures, or priorities.
Messages were reaching the right accounts, but at the wrong time.
2. Low Context in First Touch
Outreach lacked real business context. SDRs referenced generic pain points instead of what was actually happening inside the target account.
Reply rates stayed stuck at around 3 to 4%, even with good copy.
3. No Visibility Into Buying Signals
The team had no way to identify accounts showing real intent.
Hiring spikes, expansion activity, leadership changes, and growth signals were invisible inside their workflow.
Every account looked the same on a spreadsheet.
The Redrob Solution
The team shifted from list-based prospecting to signal-based prospecting using Redrob’s GTM platform.
1. Signal-Based Account Discovery
Using Redrob’s company intelligence, SDRs filtered accounts based on live signals such as:
Rapid hiring activity
New leadership hires
Expansion indicators
Company growth trends
Outreach now started only when a real trigger existed.
2. People Search Built for Indian GTM Reality
Redrob’s people search helped SDRs find the right decision makers despite fuzzy titles and overlapping roles.
Instead of guessing, reps targeted contacts aligned to current org changes.
3. Chrome Extension for In-Flow Prospecting
With Redrob’s Chrome Extension, SDRs accessed signals and people data directly on LinkedIn.
No context switching. No spreadsheets. No delayed research.
Try It Yourself - See how our Chrome Extension capture leads, view live signals, and enrich contacts - all without leaving LinkedIn.
Install the Chrome Extension Now
The Impact
Metric | Outcome |
Outbound Reply Rate | Increased from ~4% to 11% within 6 weeks |
Positive Replies | 2.7× increase driven by signal-led outreach |
SDR Research Time | Reduced by ~40% per rep |
Pipeline Quality | Fewer accounts, higher conversion to meetings |
Instead of sending more messages, the team sent fewer messages at the right time.
Why Choose Redrob
Redrob helps outbound teams move from spray-and-pray to precision targeting:
Monitor buying signals automatically across your target accounts
Access verified contact data with 95%+ email accuracy from a database of 700M+ profiles
Sync enriched leads instantly to your CRM with full context
Reduce research time and focus on high-intent conversations
With Redrob, your team stops guessing and starts connecting with prospects when they're actually ready to listen.
Client Testimonial
Earlier, outbound felt like guessing. With Redrob, we finally knew when an account was worth reaching out to. Reply rates improved because conversations started at the right moment, not because we sent more emails.
— Rohit Agarwal, Head of Growth
Ready to see how signal-based prospecting can transform your outreach?
