How a RevOps Team Built a Single GTM View with Redrob API

Client Overview

A mid-market SaaS company selling workflow software to finance teams had a growing go-to-market motion and a familiar problem: data everywhere, clarity nowhere. Their RevOps team supported a 12-person SDR squad and a fast-moving AE team across North America and Europe.

Prospecting ran through:

• LinkedIn and event attendee lists for lead discovery

• A CRM for pipeline and activity tracking

• A sequencing tool for outbound emails

• Separate enrichment and email verification tools

• A lightweight data warehouse used for reporting

  
  

Each system did its job, but none of them agreed with the others.

The Challenge

1. Fragmented Prospect Data Across Systems

A lead might exist in the CRM with a company name, in the sequencing tool with a different title, and in a spreadsheet with notes from LinkedIn. RevOps spent too much time reconciling fields, chasing duplicates, and cleaning up records after campaigns had already launched.

2. No Reliable “GTM View” for Target Accounts

Leadership wanted a clear picture of which accounts were being worked, by whom, and with what result. Instead, reporting depended on manual exports and best-guess matching. This made it hard to spot coverage gaps, run clean territory reviews, or see how outbound efforts influenced pipeline.

3. Slower Prospecting & More Rework for SDRs

SDRs were doing extra steps just to start outreach: check if a lead already existed, verify email, fill missing company details, and hope the record synced correctly. When bad data slipped in, it showed up as bounced emails, duplicate sequences, and wasted touches.

The Redrob Solution

RevOps implemented Redrob API to turn scattered prospecting signals into a single, dependable flow across their GTM stack.

1. Real-Time Enrichment & Verification via API

Every new lead and contact request triggered Redrob enrichment automatically. Verified emails, role checks, company attributes, and confidence signals were returned in seconds, so SDRs didn’t have to rely on multiple tools or guesswork.

2. One Clean Lead Pipeline Into CRM & Sequencing

Redrob API responses were mapped into standard fields and routed through a single intake service built by RevOps. This service handled deduplication rules, filled missing fields consistently, and pushed clean records to both the CRM and sequencing tool.

3. A Unified GTM View for Reporting

With consistent IDs and standardized fields, RevOps created a GTM dashboard that accurately tied together accounts, contacts, outreach activity, and pipeline impact. Sales leaders finally had one view they could trust.

Still stitching GTM data by hand?

Connect Redrob API to enrich, verify, and sync prospects automatically.

The Impact

Why Choose Redrob

Redrob API is a strong fit for teams that want clean prospect data without forcing reps to babysit systems. It helps you:

• Standardize enrichment across tools

• Keep CRM and sequencing aligned

• Reduce duplicates and manual cleanup

• Build reporting that reflects what’s actually happening in GTM

  
  

Client Testimonial

“Redrob API gave us a dependable enrichment layer across our stack. Leads come in clean, verified, and consistent across the CRM and sequencing tool, which means reps spend their time reaching out instead of fixing records. The biggest win is confidence - when leadership asks what’s being worked and what’s converting, we can answer in minutes, not days.”

— Ananya Iyer, Director of Revenue Operations