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LinkedIn Ads Benchmark Statistics Meta-analysis for 2024

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Note: Keep in mind that LinkedIn ad statistics are influenced by factors such as your ad copy, product, industry, audience location, and the level of targeting you employ. Therefore, consider this information as a broad analysis of publicly available data and use it as a reference for your advertising campaigns.

Essential Highlights

  • Percentage of Companies Using LinkedIn Ads

    • LinkedIn for B2B Marketing: A significant 97% of B2B marketers utilize LinkedIn for content marketing purposes. LinkedIn's effectiveness in generating B2B leads is notable, with 80% of B2B leads sourced from social media coming from LinkedIn.

    • Revenue Generation and Lead Conversion: LinkedIn has proven effective for many businesses in generating revenue and converting leads. Around 38% of B2B marketers have acknowledged that LinkedIn contributes to their revenue generation, and the platform has a high visitor-to-lead conversion rate.

  • Average LinkedIn Ads Cost per Thousand (CPM)

    • average CPM is around $22

    • This differs from our internal data, we often find it hitting even the $300 range.

  • Average LinkedIn Ads Cost per Click (CPC)

    • The global average CPC on LinkedIn is around $5.58, but this can vary based on audience targeting, such as $6.40 for senior decision-makers and $4.40 for junior employees.

    • This differs from our internal data, we find it slightly higher in the $15 range for U.S. metropolitan cities.

  • Average LinkedIn Ads Click Through Rate (CTR)

    • CTR by Ad Format: Different ad formats on LinkedIn have varying CTRs:

      • Sponsored Content (Single Image): 0.56%

      • Sponsored Content (Carousel): 0.40%

      • Sponsored Content (Video): 0.44%

      • Message Ads: 3%

      • LinkedIn Document ad: 0.43%

      • LinkedIn Event Ad: 0.55%

      • For Text Ads: 0.81%, and Dynamic Ads: 0.53%.

    • CTR by Seniority and Job Functions: The CTR differs based on the seniority of the target audience and their job functions. For example, the global CTR average for senior decision-makers is 0.55%, and for junior employees, it's 0.60%. CTR also varies across different job functions, such as Accounting (0.60%), Business Development (0.65%), and Information Technology (0.57%).

    • Regional CTR Variations: CTRs also vary by region:

      • North America (NAMER): 0.5%

      • Asia-Pacific (APAC): 0.8%

      • Europe, Middle East, and Africa (EMEA): 0.6%

      • Latin America (LATAM): 0.7%.

    • Industry-Specific CTRs: Industry-specific CTRs also show significant variations. For instance:

      • Software & Internet: 0.39%

      • Healthcare: 0.58%

      • Retail: 0.8%

      • Consumer Goods: 0.6%.

    • Overall Average CTR: As a general benchmark, the average CTR across various campaign objectives on LinkedIn ranges from 0.32% to 4.40%.

    • This aligns with our internal data findings.

  • LinkedIn Ads Targeting Best Practices

    • Ideal Starting Budget: For startups building their campaigns from scratch, a recommended minimum budget is around $3,000 per month. This budget level is suggested to gather sufficient data, attract a good number of prospects, and start converting them into customers.

    • Timeframe for ROI: It might take about three to four months with a budget of $3,000 per month to start seeing a break-even ROI. Profitability may emerge a few months after the initial investment, indicating the need for consistent budgeting over time for effective results.

    • Use of Account-Based Marketing (ABM): For ABM, targeting specific companies (up to 300,000 companies via matched audiences) and industries can be effective. It's important to avoid hyper-targeting, which can limit ad delivery. Broadly targeting an entire company without adding too many filters can influence the entire organization effectively.

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All-in-one sales and recruitment platform for startups

All-in-one sales and recruitment platform for startups

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+1 (610) 516-6218

515 Madison Avenue 9th Floor New York City, NY 10022

Explore more opportunities within our network. Use the dropdown menu to seamlessly navigate between our company websites and discover your requirement.

USA

© 2023 McKinley Rice, Inc. All Rights Reserved.

All-in-one sales and recruitment platform for startups

All-in-one sales and recruitment platform for startups

24/7 Support

+1 (610) 516-6218

515 Madison Avenue 9th Floor New York City, NY 10022

Explore more opportunities within our network. Use the dropdown menu to seamlessly navigate between our company websites and discover your requirement.

USA

© 2023 McKinley Rice, Inc. All Rights Reserved.