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Cold Email Benchmark Statistics Meta-analysis for 2024

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Essential Highlights

  • Percentage of Companies Using Cold Email Outbound

    • A substantial 87% of businesses regard cold email marketing as essential for their success.

    • 59% of B2B marketers rank email marketing as their primary source of revenue, noting an impressive ROI of 41:1 for leading brands.

    • On a slightly different note, email newsletters are a key tactic for 81% of B2B marketers in their marketing approaches.

    • This aligns with our internal data findings.

  • Average Deliverability Rate:

    • The typical delivery rate for cold emails hovers at about 85.7%.

    • This aligns with our internal data findings.

  • Average Open Rate:

    • Open rates for cold emails typically range between 22.02% and 28%.

    • Notably, our data shows a different trend; with a well-crafted subject line, open rates can readily reach 70%.

  • Average Link Click-Through Rate (CTR)

    • The average email CTR is between 2.13% and 3%.

    • This aligns with our internal data findings.

  • Average Time Window for Emails

    • Certain time periods have been recognized as more successful for eliciting responses, specifically from 9:00 AM to 12 PM, and then from 12:01 PM to 3 PM.

    • This aligns with our internal data findings.

  • Average Reply Rate:

    • For B2B cold emails, the average response rate is around 7%, with certain times, such as April to June, experiencing a peak response rate of 7.4%.

    • Contrary to this, our data indicates that the average response rate for single-send emails is under 1%, except when they are part of a carefully structured sequence.

  • Average Conversion Rate:

    • Finding reliable and meaningful data for average conversion rates of cold email campaigns proved to be challenging.

    • Email campaigns consisting of 4 to 7 sequences typically achieve a response rate three times higher than campaigns with only 1 to 3 sequences. Additionally, a 3-day gap before sending a follow-up can boost reply rates by 31%, whereas a delay exceeding 5 days can result in a 24% decrease in responses.

In 2024, the digital marketing landscape is more crowded and competitive than ever, leading many to question the ongoing effectiveness of traditional strategies. Among these, cold email marketing, a long-standing pillar of outreach and communication, has come under scrutiny. Is cold email still an effective tool for businesses looking to expand their reach and impact in this fast-evolving digital era? To answer this, we need to delve into a meta-analysis of public data regarding cold email benchmark statistics, which sheds light on the current state and effectiveness of this marketing approach.

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All-in-one sales and recruitment platform for startups

Scientific. Global. HR.

24/7 Support

+1 (610) 516-6218

515 Madison Avenue 9th Floor New York City, NY 10022

Explore more opportunities within our network. Use the dropdown menu to seamlessly navigate between our company websites and discover your requirement.

USA

© 2023 McKinley Rice, Inc. All Rights Reserved.

All-in-one sales and recruitment platform for startups

Scientific. Global. HR.

24/7 Support

+1 (610) 516-6218

515 Madison Avenue 9th Floor New York City, NY 10022

Explore more opportunities within our network. Use the dropdown menu to seamlessly navigate between our company websites and discover your requirement.

USA

© 2023 McKinley Rice, Inc. All Rights Reserved.